CBI

Dr. Kokil Jain, Dean-Research & Outreach, FIIB New Delhi

The Brand Management Program, led by Dr. Kokil Jain (Dean-Research & Outreach, FIIB New Delhi) from April 23 to May 14, 2022, offered participants a wealth of key takeaways. It covered brand management fundamentals, investing in brand building, understanding brand value creation, and distinguishing strong from weak brands. The program also focussed on brand identity development, design elements, and humanizing brands through personality. It emphasized sustainable brand differentiation and strategic brand positioning. Participants learned about brand extensions, portfolio management, and brand tracking to diagnose challenges. Furthermore, the program explored how emerging technologies reshape brand experiences. The Brand Management Program, with its comprehensive insights and practical knowledge, equipped the participants with essential branding knowledge, offering practical insights on brand performance and customer engagement.

Dr. Sakshi Kathuria, Assistant Professor, FIIB, New Delhi

The Qualitative Methods in Marketing Research workshop, conducted from July 2 to July 30, 2022, provided participants with comprehensive knowledge and practical skills in qualitative analysis, utilizing software tools and industry-relevant insights. The program covered a range of key takeaways, including understanding qualitative research methods, software interface navigation, data organization, multimedia analysis, coding techniques (both inductive and deductive), pattern recognition, and presentation of qualitative analysis. Hands-on demonstrations using MAXQDA/NVIVO and open access software were incorporated throughout the sessions. Participants praised the interactive approach, use of real-world examples, and the valuable insights they gained, expressing enhanced preparedness for addressing marketing challenges.

Prof. Snigdha Malhotra, Assistant Professor, FIIB, New Delhi & Prof. Shuchi Dixit, Assistant Professor, FIIB

FIIB's uniquely designed Executive Development Program on HR Analytics was conducted by Prof. Snigdha Malhotra & Prof. Shuchi Dikshit- Assistant Professor, FIIB, New Delhi on 3rd September, 2022. This program helped the participants to develop analytical skills which will enable them to replace intuition with clear-cut reasoning. The program was also designed to develop a strong understanding of data analytics followed by real-world application in HR.

Padma Shree Dr. Deepa Malik

FIIB had the honour of hosting Dr. Deepa Malik, a distinguished Paralympic athlete, recipient of the Arjuna Award, and a renowned athlete who has earned the Khel Ratna Award. Dr. Malik generously shared her extraordinary journey, shedding light on the profound importance of resilience, unwavering determination, and the pursuit of one's dreams during a special talk with our students. Her story showcased the incredible transformation of her disability into ability, Invited Talk ultimately leading to her global success. The students were not only enlightened by her journey but also deeply inspired to incorporate these valuable lessons into their own lives.

Shark Tank fame Neuphony Team

The Centre for Behavioural Insights invited the Shark Tank fame Neuphony Team for a faculty workshop on “Neurofeedback and its Utilization in Teaching and Research”- The workshop aimed at providing valuable insights into the neurofeedback mechanism and its applications in both teaching and research, encouraging the utilization of brain data in respective domains, fostering interdisciplinary collaboration, and eventually driving innovation.

Organized by The Centre for Behavioral Insight

“Finding Purpose: Discovering Passion and Meaning in My Journey” Power Talk event, organized by The Centre for Behavioral Insights in TEDx style, was an awe-inspiring and transformative experience. Through a series of captivatingtalks, passionate speakers shared their personal stories of triumph, perseverance, and self-discovery. The event served as a platform for exploring the profound journey of finding purpose and igniting one's passion. From motivational anecdotes to thought-provoking insights, the talks left the audience inspired, empowered, and encouraged to embark on their paths of self- discovery.

Organised by The Centre for Behavioral Insight

Fortune Institute of International Business organized an enriching two-day Behavioral Research Insights Workshop on 27th & 28th October 2023, an event dedicated to learning and discovery. The workshop was filled with intellectually stimulating sessions led by renowned academicians and practitioners such as 'Navigating Interdisciplinary Boundaries' by Mr. Bhushan Kumar , 'Decoding Semiotic Annotation' by Dr. Kokil Jain 'Cognitive Biases & Experimental Studies' presented by Junofy Anto Rozarina , MAXQDA Training led by Dr. Priya Vadiya , 'Translating Research into Practical Solutions' with Dr. Isha Sharma , captivating insights by Dr. Purnima Rao , 'Text Analysis' by Dr. Bhajneet Kaur , and an exceptionally insightful discussion on 'Experimental Studies in Behavioral Research' by Dr. Balaji.

Equipped with profound insights and new tools, the workshop provided captivating insights that kept everyone engaged and inspired, and prepared the participants to navigate the complexities of behavioral research, utilize semiotic analysis, and make a real-world impact. Furthermore, the workshop's emphasis on ethical considerations and fostering an intricate awareness of the moral dimensions in the study of human behavior promotes responsible research practices. This, in turn, contributes to the ethical advancement of behavioral research and its applications, benefiting Academicians, research scholars, practitioners and Early Career Researchers as a whole.