An insightful session on Digital Marketing with FIIB alumnus Mr. Rahul Puri
In a session on 15th September 2014, at the college campus with FIIB alumnus Mr. Rahul Puri (Class of 2008), MBA students learned about various career opportunities available in Digital Marketing. Mr. Puri who is currently working with Afaqs!, Delhi as Regional Business Manager, cleared basic fundamentals regarding Digital Marketing Industry, helping students pursuing MBA to opt for right profile in the industry.
Session started at the college with acquainting management students with Digital Marketing. In simple terms he explained, that
“marketing strategies that get channelized with the help of electronic platforms like website, emails, smartphone apps, etc to engage with customer”.He also shared the basic components of Digital Marketing:
September 15, 2014
- Social Media
- Mobile Apps
- New Media
Mr. Puri also shared few amazing facts about digital industry which encouraged MBA students to look at it as a promising career option.He shared that by 2016 India will surpass the USA in terms of internet users contributing towards existing 30% growth rate of digital market.
Mr. Puri also helped students doing MBA to understand the basic difference between sales and marketing in digital marketing. With many management students not opting for sales role because of endless meetings and target pressure; Mr. Puri explained the sales profile in digital marketing convincing them to take sales profile in an optimistic way.
Students also got to know about various profiles they can opt for in Digital Marketing Industry after completing MBA from the college. Mr. Puri explained all the profile in detail to help students to take a wise decision. Following profiles are very much in demand in Digital Marketing:
- Ad Sales
- Ad Operations
- Content Writing
- It is very important to realize your own worth. One should always plan what they deserve rather than what one gets
- Before sitting for any interview it is very important to have some basic information of company in the terms of turnover, its leaders, industry, etc
- He urged students to take CIP very seriously. He suggested students of MBA to choose company or industry where they want to learn and grow in future
- He suggested attending guest lectures quite seriously and focusing on its takeaways, as it the best way to know about the industry directly from its leaders
- He also focused on networking. He suggested identifying and connecting with people working in the organization of their interest.
IN THE SPOTLIGHT
Life at FIIB: A Student's Perspective
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AuditoriumFIIB’s state-of-the-art auditorium can seat over 150 individuals and has provisions for video conferencing along with other ultra-modern technologies. Students also enjoy the provision of multiple conference and seminar halls if required.
CafeteriaA fully functional cafeteria serves sumptuous meals and beverages all through the day for the students to refresh and revive. Students not only enjoy the meals here but sometimes unwind sitting in the area over a cup of coffee.
ClassroomsThe state of the art classrooms at the Institute enhance the learning experience of students as they are equipped with the latest equipment including projectors, screens, options for video conferencing etc.
Electronic Resource CentreThe campus hosts a state-of-the-art computer lab housing over 180 terminals and 200 laptops. The campus is Wi-Fi enabled. Online Learning and Teaching Software is also provided for flexibility and access to learning material at all times.
Indoor GamesThe recreational centre has arrangements for several indoor sports like pool, table tennis, carom and chess. These may be accessed by students during their breaks and can be used as effective recreational tools to relax.
Knowledge Resource CentreStudents can access a fully computerized and air-conditioned library housing over 15,000 books, 195 periodicals/journals, 750 audio-visual and multimedia. The Library subscribes to major online research and informational databases.
Outdoor GamesThe Campus also has provisions badminton, volleyball and a number of outdoor games and activities
Recreational CentreThe recreational centre of FIIB provides its students space and opportunity to indulge in activities like indoor games and relax. The Centre is outfitted with television, student lockers and various indoor sports like pool table, table tennis, carom and chess.