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NMC to be held on 27th October, 2018.

Conference Aim Firms build great customer experiences on solid strategies that people sharing a common vision execute. But most companies will find that their employees and executives lack a shared understanding of this vision. And it’s no surprise, given the propensity for dense strategy presentations and graphics that leave audiences befuddled. This conference aims towards managing customer experience (CX) focusing on various touchpoints and help practitioners to break the cycle and choose the right medium to communicate their experience vision. Therefore, it is now important to identify some of the major factors triggering the experiential change in marketing practices. The conference deals with the informative discussions including business experience sharing in form of research papers/case(s) and live discussions.

Marketing has changed significantly since it has taken birth as a value based activity in business firms. Therefore, it is now important to identify some of the major factors triggering the experiential change in marketing practices. The general marketing perspectives cover various distinct types of marketing practices. The conference deals with the informative discussions including an inspection of how it is possible for business schools to teach the subject of marketing from contemporary marketing perspective in such a way that the relevance and quality of teaching and research in marketing practices become useful to business community, faculty, and the students.

Considering the contemporary practices, as an answer marketing 3.0 emerges to several questions, such as: use of technologies, globalization and people’s interest in expressing their creativity, values and spirituality. That is why Companies that demonstrate social contribution through their activities in favor of the society position themselves as companies whose brands will have the respect and focuses on the users. Marketing practices now a days are passing through mind & heart and touching the soul of customers.

Conference Highlights:

  • Opening remarks by Industry Veteran
  • Panel discussion by Industry Experts
  • Publication Opportunities
  • Best Paper Awards
  • Marketing Fair
Do not forget to attend the National Marketing Conference 2018 on 27th & 28th October 2018 Please visit the website to know the more details and register: nmc.fiib.edu.in

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