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FIIB faculty Paper Presentation

A research paper titled "A Content Analysis of Public Service Advertisements of Government of India: A Social Advertising Perspective" co-authored by Dr. Amiya Kumar Mohapatra, Associate Professor, FIIB and Prof. Tushar Sankar Banerjee, Assistant Professor, FIIB had been selected for presentation at the "7th IIM Ahmedabad Conference on Marketing in Emerging Economies, 2017". Presented by the Co-authors in person during the conference on 11th -13th January 2017, it was well received by the audience present in the conference. The papers were evaluated by researchers from a panel of 88 reputed Universities and Institutes from all over the globe including University of California USA, Universities of Ediburgh and Stirling, UK, University of Minnesota, USA, Keimyung University, Korea, University of Singapore, University of Wisconsin-Milwaukee USA, IIM Calcutta, IIM Bangalore, etc

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