Arun Sangwan

Arun Sangwan

Educational Qualifications
MBA (Marketing)
B.Sc. (Computer Science)
Profile
Prof. Arun Sangwan has a work experience of 14 years in the corporate sector, and 7 years in the field of Management education.

He is the Area Coordinator for Strategy & Entrepreneurship Area at FIIB. He conducts courses of Strategic Management, Entrepreneurship and New Venture Creation, Business Ethics and CSR, and Business to Business Marketing. His other administrative responsibilities include conducting the annual Social Immersion Program. He has conducted the FIIB Leadership Program (FLP) for multiple batches.

He has participated in discussions and debates on CNBC TV18, and ET Now on issues of corporate strategy, and governance as concerning the largest business conglomerate in India.

His last corporate assignment was as the Country Manager – India and SAARC for Sanrad, a company of the Israeli technology group, RAD. Prior to this, he was a Business Manager - Marketing at Hewlett-Packard (India). In this role, he was responsible for managing the largest alliance for HP India namely, TCS. He has served Silicon Graphics Inc., Tata Unisys and HCL Hewlett Packard. His corporate tenure gave him an extensive experience of B2B Marketing, and Strategic account management.

He has been an advisor to select startups as zamroo.com and Prowisdom, and firms in Financial Markets as Markettoper Securities, and Market Khiladi. In Financial Markets, his expertise lies in development of algorithm based trading strategies, and trading using Technical Analysis.

Before joining FIIB, he was with the School of Business, Alliance University, Bangalore.  

Research Interests
Strategic Management, Entrepreneurship and New Venture Creation, and Corporate Governance.

Teaching Interests
Strategic Management, Entrepreneurship and New Venture Creation, Business Ethics and CSR, and B2B Marketing.

Publications
He has published many cases of Strategy, and Business Ethics in The Case Centre, U.K.

He has written many articles on Entrepreneurship for international business titles such as Entrepreneur (South Africa), and Ventures Africa.

He finds mention as an ‘Inner Circle’ member in Ed McLaughlin’s (founder of USI Companies, US, a Fortune 500 company) book on entrepreneurship and startups – The Purpose Is Profit.

He is a reviewer for McGraw Hill book on Corporate strategy and business policy

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