Dr. Ekta Singhal

Dr. Ekta Singhal

Educational Qualifications
Ph.D. (Marketing Management) (Awarded 2018)
MBA (Marketing, 2012)
NET (Management, 2012)
JRF (Management, 2012)
B.Com. Hons (Commerce, 2010)
Profile
Dr. Ekta Singhal has an excellent academic record with a great aptitude towards teaching and research. She has obtained her Ph.D. in Marketing Management from the Department of Commerce and Business Administration (MONIRBA), University of Allahabad, Master’s degree in Business Administration with marketing specialization; and Bachelor’s degree in Commerce from Hansraj College, Delhi University. She has also completed an online certification course on Digital Marketing from Udemy, San Francisco, US. She has been awarded with various academic scholarships. She has presented her research papers in various conferences held all over India. She is an avid reader and is keenly aware of new and emerging issues in Marketing and Branding.

Research Interests
Brand Management, Brand Equity, Digital Marketing

Teaching Interests
  • Strategic Marketing Management
  • Brand Management
  • Digital Marketing & Social Media Marketing

Publications
  • Singhal Ekta, ‘Brand Equity- A Battle of Brand Associations’ Journal: International Journal of Enhanced Research in Management and Computer Applications, ISSN: 2319-7471, Volume No 06, Issue No. 12, December 2017
  • Singhal Ekta , ‘Branding Through Digital Tsunami’ Journal: International Journal of Science, Technology & Management, Volume No 04, Special Issue No. 01, March 2015, pp. 547-551
  • Singhal Ekta, ‘Brand Resonance – A Pyramid in the Making’ Journal: International Journal of Business Management and Leadership, ISSN 2231-122X Volume 5, Number 2 (2014), pp. 237-244
  • inghal Ekta, ‘Evolving Marketing Philosophy-Yet Another Milestone’ Journal: International Journal of Management and International Business Studies, ISSN 2277-3177 Volume 4, Number 1 (2014), pp. 57-62
  • Singhal Ekta, ‘CSR – The New Paradigm in Evolving Brand Building Strategy’ Conference: Global Summit on Corporate Social Responsibility - 2015

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