Arpan Anand

Arpan Anand

Educational Qualifications
B.Com
M.B.A, Marketing
Profile
Prof. Arpan Anand is young and energetic academician who believes in creating and disseminating knowledge through his innovative and experiential ways. He is an impressive blend of talent which has facilitated him to add number of feathers on his cap evenly. After his 3 years stint with one of the leading banks in India, he moved to academics and has in-depth management knowledge which is imperative for mentoring and teaching excellence. Since the very beginning of his academic career, Prof. Arpan started to add zest to his research profile by publishing into ABDC listed journals.

Research Interests
Marketing Research, E- Marketing

Teaching Interests
  • Integrated Marketing Communication,
  • Sales & Distribution,
  • Marketing Management and
  • Retail Marketing.

Publications, Conferences & Seminars
  • Research article “IMRPs and Advancing International Marketing Education” Journal of International Business Education (JIBE), An ABDC ‘B’ Ranked Journal, Vol. 11.
  • Research article “Portraying CEO as Strategic Leader.” Accepted (Issue is yet to be allotted), Journal of Global Business Advancement, Scopus Indexed, Inderscience, an ABDC ranked Journal.
  • Research article on “Relationship Marketing: An Alternate to marketing Mix”, Frontiers of New Era for Indian Economy, Bharti Publications. (ISBN: 978-93-85000-54-6)
  • Case Study on “Investigations on Impacts Provided by International Marketing” MMU Journal of Management Practices (Official Journal of MM University, Mullana), Vol. 8 (2) 2015 (ISSN-0974-7257).
  • Presented paper on “Indian Textile Manufacturer’s Exports: Marketing Capabilities and Export Barriers ” in One day National Seminar on “Global Issues in Management” in March 2017 at University Business School, Panjab University, Chandigarh.
  • Presented paper on “Database Marketing: A Strategical tool for Online Business firms” in Two Days National Seminar on “Data Handling Techniques: Application in IT” in March 2016 at GMN College, Ambala Cantt.
  • MDP on “Re-Thinking of Business patterns: A wave towards 3 E’s (Effectiveness, Exploration & Expansion” August 2015 at Maharishi Markandeshwar University Mullana, Ambala, Haryana.
  • Participated in FDP titled Effective Ways for Enhancement of Academia Skills, August 2015 at Maharishi Markandeshwar University, Haryana.Workshop On SPSS -Statistical Techniques Used in Research held on August 2014 at Maharishi Markandeshwar University, Mullana.
  • Short term Course on “Energy Management” by NITTTR, February, 2016 at Maharishi Markandeshwar University, Haryana.

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