Trailukya Dutta (Batch 2007)
Senior Marketing Manager- DS Group
Please walk us through your current role at DS Group.
I am deputed in the Mouth Fresheners Division as a Sr. Marketing
Manager and responsible for Marketing & Management of the
brand BABA ELAICHI & BABA Supari. Since the brand has an
association with Tobacco related products, my biggest role in the
mouth freshener category is to make people aware that our
mouth fresheners are tobacco free. While doing so, I have to take
care that no marketing activity affects the good will of the other
products of the group. My role includes planning marketing
activities, managing the product line and taking care of 360 degree
product launch campaigns.
It's been a couple of years since you graduated from
FIIB. Is there any one moment or day at FIIB that has
been etched in your memory forever?
I cannot forget about “Ad Shades”, the Marketing Debate we had
initiated under guidance of Prof. Freda J Swaminathan. The topic
of the debate was “Portrayal of Women in Advertisement”. I was
referring on the image of few known faces in Advertisements
while raising my points. By mistake instead of saying Shahrukh
Khan carries a Metrosexual Image, I said he carries a Multisexual
Image. All the classmates along with Prof. Freda burst into
laughter. I had no clue why they were laughing until I heard the
voice of Prof. Freda from the back saying “Shahrukh Khan will
commit suicide, if he knows it”.
You can imagine how funny that was. I can't forget it.
Your batch mates consider you as their role model and
star performer of the batch. What tips can you give to
MBA students to excel in their academics?
I have learnt in the corporate sector that the entrepreneurial zest
is required in all situations. MBA is a platform where we learn the
basics of administering a business. I recommend fellow MBA
students to excel in the basics of every subject as well as to polish
their entrepreneurial skills. Those who wish to pursue a career in
Marketing & Brand Management should first familiarize
themselves with Sales & Distribution processes and understand
the nuances of different market conditions as well as different
product & service categories. They should understand that there
are no shortcuts to produce original results. During the MBA days,
students should prepare themselves for competitive scenarios.
You've been able to quickly climb the career ladder
within 5 years of graduation and now working in a
respectable position in Brand Management. What
learning's and experiences at FIIB help you prepare for
FIIB taught me the subject matter with a global perspective.
During our studies, we worked on gaining knowledge of domestic
markets through case studies of international brands in domestic
markets while we also learnt a lot about international markets. the
FIIB’s stimulating environment gave me a platform to polish my
skills for a larger perspective under the guidance the best faculty
members available at that time.
You have been visiting your alma mater as a part of the
Alumni Governing Body. How does it feel? What is your
vision for the Alumni of FIIB?
It is always a pleasure to be associated with FIIB. The brand of an
MBA institute not only helps students to get recognized but also
helps the Alumni in showcasing their portfolio. My dream is to
reunite the Alumni spread across the globe in different projects. I
believe with united & synergetic efforts we can facilitate a huge
knowledge inflow for FIIB, which will further help the institution to
attain its goals.