Abhijit Das (Batch 2000)
Head (Marketing)- Delhi Duty Free Retail Ltd
With a little over a decade in the industry, you are
already heading the marketing division at Delhi Duty
Free shops. How did the learnings’ at FIIB help you go a
Its been 12 years since I graduated from FIIB, and in my corporate
journey I have worked in various functions like Business
Development, Marcomm Management, Operations
Management, SBU Handling, Facility Management etc. At each
step some learning or other from FIIB has helped me. Like
knowledge of Business Law helped me a lot during my tenure with
Ansal Properties and Infrastructures, knowledge of Marketing
Management; Economics and International Business classes
helped me a lot during my tenure with Delhi Duty Free, Finance
subjects helped me in almost all profiles, and making projects
during my final year helped in developing my presentation skills
for senior management.
The absolutely “dedicated” professors (especially Prof. Panda,
Prof. Subash Gupta, Prof. Mehta & Prof. Kumar); well-equipped
libraries, great guidance of the then Dean Late Prof. Gandhi and
Program Director Prof. Agrawal helped me value knowledge and
practice, and set a “goal” in life.
The amazing composition of my batch which had a mix of
fresher's, experienced professional, kins from business families,
also helped in developing my personality.
Apart from working, you’re also a successfully
published author of two books on retail. Tell us more
My first book was published by India's largest publisher –Taxman –
and is called “Mall Management by Abhijit”. The book is credited
as the 1st book on shopping mall management written in India and
its 3rd edition will be published soon. My latest book is an E-Book
on Retail Management (Indian Context) which gives an insight to
modern retailing practices with special emphasis on complex
aspects of retailing like merchandise management, strategic retail
management, financial analysis, modern IT practices etc. I am now
working on my new book on how the word ‘Team’ is the most
misleading Management Term. I am excited about the same!
What factors encouraged you to document your
learnings’ in the form of a book?
Not many books have been written on retail and mall
management with India in mind. Also, most books have irrelevant
texts, case studies, too much of theory and non-practical or very
old examples. These circumstances motivated me to write a book
which is simple, focuses on India but includes relevant international
theories or leanings. I wanted to develop a book which is easy to
understand for working professionals who want to be in retail or mall
industry but do not have direct exposure to the same.
What personal traits and professional qualities have helped
you move up the career ladder?
I strongly believe you are never old or intelligent enough to stop
learning. Having a goal with scope for corrections is probably another
strong trait. Professionally I feel that my ability to take risk, my
decisions to innovate, and being aware of current issues really helped
What is the one thing you like the most about FIIB?
Balanced approach of teaching (Theory and Practical) and the faculty.